Branding- Girly Pop Ice Cream

Girly Pop Ice Cream was looking to develop a feminine, "insta-worthy" brand for their upcoming scooped and packaged ice cream launch. I wanted the feel to be minimal and modern while still feeling youthful and colorful. The signature neutral, pastel stripes incorporated on all products developed an easily recognizable brand that truly POPs!

**All product designs created and edited in Adobe InDesign and Photoshop**

Excelsis is a start up College Financial Aid Service who was contracted me to create a starter logo and basic branding guidelines for an upcoming launch. After an in-depth consultation with the client, I was able to create a logo that felt collegiate and professional by combining the burgundy and navy shades with the bold Cormoant font.