Development & Communication Manager

Urban Upbound | January 2022 - Current

•  Collaborated with cross-functional teams to create impactful marketing collateral and materials that effectively communicated the organization's mission, resulting in heightened donor interest and engagement.
• Developed and executed a comprehensive social media strategy that increased overall brand awareness and engagement, resulting in a 23% growth in followers and 61% increase in post interactions.
• Strategically orchestrated and executed the organization's annual galas, coordinating all aspects including venue selection, catering, entertainment, program development, and sponsor engagement, resulting in a highly successful events that raise over $500,000 in private funds and garnered a record attendance of over 300+ influential stakeholders and supporters.
• Established and maintained strong relationships with major donors, community partners, and key stakeholders, facilitating partnerships that expanded the organization's reach and influence.

Inside Track PR  | August 2020 - January 2022 

• Collaborated closely with clients to understand their goals and objectives, translating them into comprehensive PR strategies that aligned with their brand identity and messaging. 
• Led the development of integrated PR campaigns, collaborating with cross-functional teams to ensure alignment with client objectives and cohesive execution.
• Developed strategic communication plans that aligned with clients' long-term goals, integrating traditional and digital media tactics to reach target audiences effectively.
• Prepared comprehensive performance reports, highlighting key metrics and showcasing the success of PR efforts in driving brand awareness and engagement. 

Urban Upbound | January 2021 - July 2021

•  Successfully composed and submitted grant proposals, securing over $500,000 in funding from various foundations, corporations, and government agencies. 
• Researched and identified potential funding opportunities aligned with the organization's mission, resulting in a diversified funding portfolio.
• Collaborated with program managers to gather information and data, ensuring accurate and compelling grant proposals that effectively communicate program impact.
• Developed strong relationships with funders through timely communication, progress updates, and personalized acknowledgments, fostering long-term partnerships.

Freelance | May 2020 - Current 

•  Developed and implemented customized social media strategies for diverse clients, leveraging platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand visibility, engagement, and conversions.
• Produced high-quality, tailored content including graphics, videos, and written posts that aligned with each client's unique brand voice, resulting in a 22% average increase in follower growth and interactions.